The York Perfect Fit campaign is one of three concurrent campaigns developed for Johnson Controls when the company launched its new line of rooftop HVAC units under three sub-brands to three distinct sales channels. Additional sub-brands included Luxaire and Coleman, which can be seen under Point of Sale. The product is designed as a direct replacement for end-of-life competitor's product. We developed the concepts and messaging, and applied them to trade ads, tradeshow materials, sell sheets, direct mail, point of sale materials, videos and microsites.