Johnson Controls - York Perfect Fit Launch
The York Perfect Fit campaign is one of three concurrent campaigns developed for Johnson Controls when the company launched its new line of rooftop HVAC units under three sub-brands to three distinct sales channels. Additional sub-brands included Luxaire and Coleman, which can be seen under Point of Sale. The product is designed as a direct replacement for end-of-life competitor's product. We developed the concepts and messaging, and applied them to trade ads, tradeshow materials, sell sheets, direct mail, point of sale materials, videos and microsites.