The "Live Safety Guy" has been the ambassador of safety for Johnson Controls' service organization for years now. We developed the icon to serve as a visual reminder of the importance of safety and for use in service organization communications. For example, the annual Live Safety campaign that focuses on reminding service personnel to follow protocol using engaging, thought provoking messaging and materials. A recent "No Do-Overs" campaign can be seen below and in more detail under our Collateral tab.