When ZBB Energy attended Intersolar North America for the first time, they had a lot to show and to tell about their products, and exciting changes for the company. And, they wanted to garner as much media attention as possible. In addition to creating booth graphics, press kits and providing show coordination, we created a preshow mailer designed to intrigue industry media and bring them to the booth. The mailer plays off the company’s value proposition of balancing innovative, hybrid energy storage systems with income-generating potential. Then, we teamed with a media relations partner to follow up and schedule interviews with the company’s president & COO. The effort resulted in numerous scheduled interviews and booth visits from the media.