Generac makes industrial power generators big enough to power commercial buildings. But unlike its competitors, Generac doesn't just attach stock truck engines to its equipment. Instead, they use their own engine expertise to help manufacturers design engines that are built specifically for power generation applications, which is very different than what it takes to move semis down the road. We helped them tell their story in 'The Heart of Industrial Power' and created a sister brochure featuring the whole product line. And we established a new look for their collateral in the process.